Mood Mobile Ticketing App
A seamless mobile app for discovering, purchasing, and managing tickets for events across three local music venues. The redesign focused on simplifying event discovery, streamlining ticket purchasing, and creating an engaging experience that reflects Mood’s vibrant brand identity.
25%
faster event discovery through new filtering
35%
decrease in frustration levels during navigation
20%
increase in successful ticket purchases
Tempe, AZ
2006
Entertainment
Challenge
Mood’s existing ticketing system was outdated and frustrating to use. Users struggled to filter events by preference, and the ticket purchasing flow was clunky and time-consuming. The virtual ticketing process was confusing, often leading to missed events. Additionally, the app design did not capture the energy or excitement of live music, leaving the experience disconnected from the brand.
Results
25% faster event discovery through new filtering
35% decrease in frustration levels during navigation
20% increase in successful ticket purchases
Positive feedback on personalized recommendations and bold, energetic design
Additional highlights:
Virtual tickets became easier to access and more personalized with city-specific venue names
Users praised the simplified checkout flow for reducing confusion and saving time
The new design reinforced brand trust and engagement
Process
Research & Analysis
Identified major pain points through user feedback and competitive research
Focused on improving efficiency, personalization, and visual connection to the brand
Event Discovery & Navigation
Designed an intuitive filtering system by venue, genre, and date
Simplified navigation so users could find events quickly
Wireframing & Prototyping
Created low-fidelity wireframes and refined them through user feedback
Built high-fidelity prototypes to test flows for discovery, purchase, and ticket access
Personalization & Recommendations
Integrated personalized event suggestions based on past user activity and preferences
Visual Design & Branding
Applied bold colors, dynamic typography, and vibrant imagery to reflect Mood’s energy
Crafted a cohesive design system for consistency across the app
Usability Testing
Participants completed tasks such as filtering events, purchasing tickets, and accessing virtual tickets
Feedback was used to fine-tune flows and improve clarity
“With the new Mood app, we finally have a ticketing experience that matches the excitement of our venues. It’s intuitive, seamless, and designed with our fans in mind. The feedback has been incredible, and it’s clear the redesign has raised the bar for how people connect with live music in our city.”
Jordan Keller
CEO | MOOD
Conclusion
This project highlighted the importance of aligning digital experiences with the energy of the brand. By streamlining event discovery, simplifying ticket purchasing, and adding personalization, the Mood app became more efficient and enjoyable for users. The refreshed branding captured the excitement of live events, reinforcing Mood’s position as a go-to destination for local music experiences.
Looking forward, additional opportunities include integrating social sharing features, refining personalized recommendations, and tracking post-launch analytics to continue improving engagement and conversion.